High Performance at Massive Scale – Lessons learned at Facebook

Jeff Rothschild, Vice President of Technology, Facebook


Jeff Rothschild

Facebook has grown into one of the largest sites on the Internet today serving over 200 billion pages per month. The nature of social data makes engineering a site for this level of scale a particularly challenging proposition. In this presentation, I will discuss the aspects of social data that present challenges for scalability and will describe the core architectural components and design principles that Facebook has used to address these challenges. Also, I will discuss emerging technologies that offer new opportunities for building cost-effective, high performance web architectures.


Jeff Rothschild is Vice President of Technology at Facebook, where he focuses on scalability and performance. Before Facebook, Jeff focused on storage management and Internet services as an investor and entrepreneur. He previously co-founded Veritas Software, where he was responsible for product strategy and architecture. Jeff also co-founded Mpath Interactive/Hearme, the Internet multiplayer games and voice chat service, where he served as Vice President of Engineering. He is also a consulting partner with Accel Partners and during his tenure has worked with Walmart.com, Rhapsody Networks, and Mendocino Software. Jeff holds a bachelor’s degree in psychology and a master’s degree in computer science from Vanderbilt University.